Papers
4
Total Citations
707
H-Index
4
About
Miju Choi is a leading researcher in the intersection of hospitality technology, human-robot interaction, and service quality, with a particular focus on how automation is reshaping the tourism and hospitality industries. Her most influential work, "Service Robots in Hotels" (2019), has garnered over 480 citations and pioneered the examination of service quality dimensions specific to hotel robotics — filling a critical gap by capturing perspectives from both hoteliers and guests. Building on this foundation, Choi has explored how cultural backgrounds shape tourists' experiences with service robots, contributing nuanced cross-cultural insights to the field with nearly 180 citations. Her research evolved responsively during the COVID-19 pandemic, investigating how safety perceptions differ between human and robot service providers under conditions such as mask-wearing and vaccination status — demonstrating her ability to connect emerging global challenges with hospitality technology. Her most recent work examines price fairness perceptions in human-robot interactions, introducing psychological constructs like anthropomorphism and social presence into the conversation. Together, her body of work positions her as a pioneering voice helping scholars and industry professionals navigate the rapidly evolving landscape of service robotics.
Research Focus
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