Frank Badu‐Baiden
Papers
2
Total Citations
579
H-Index
2
About
Dr. Frank Badu-Baiden is a leading voice in hospitality technology, whose work critically examines the intersection of robotics, human interaction, and consumer psychology. His research primarily focuses on how travelers perceive and accept service robots, particularly in high-contact settings like hotels and restaurants. Dr. Badu-Baiden’s most impactful contribution is his seminal 2020 paper, “Preference for robot service or human service in hotels? Impacts of the COVID-19 pandemic,” which has garnered over 540 citations. This work fundamentally reshaped the industry’s understanding of how a global health crisis can accelerate the adoption of automation, providing a crucial framework for post-pandemic service design. He further explores this dynamic in his study on robot versus human baristas, analyzing how visible safety measures like masks and vaccines influence guest perceptions. By blending behavioral theory with real-world crisis contexts, Dr. Badu-Baiden’s research offers essential insights for hoteliers and technologists navigating the future of contactless service, establishing him as a key scholar in the evolving dialogue between human hospitality and artificial intelligence.
Research Focus
Key Achievements
Top Papers
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