Marilyn Giroux
Papers
2
Total Citations
546
H-Index
2
About
Dr. Marilyn Giroux is a leading scholar at the intersection of technology, consumer behavior, and service management, with a primary focus on the transformative role of robotics in hospitality and tourism. Her most impactful work, "Preference for robot service or human service in hotels? Impacts of the COVID-19 pandemic," has garnered over 540 citations, establishing a foundational understanding of how global health crises reshape consumer attitudes toward automation. This research critically examines the trade-offs between efficiency and human touch, influencing both academic discourse and industry practices during a pivotal moment for contactless service. More recently, Dr. Giroux has pioneered the exploration of socially assistive robots (SARs) in tourism, investigating their potential to promote healthy aging among older adults. Her forward-looking study on aging populations and robot acceptance in retirement communities highlights her commitment to addressing societal challenges through technology. By analyzing mobility and well-being, she provides actionable insights for designing inclusive, age-friendly tourism experiences. Dr. Giroux’s work consistently bridges theoretical innovation with real-world application, making her a vital voice in the future of service robotics and sustainable tourism.
Research Focus
Key Achievements
Top Papers
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- 2