Park Thaichon
Papers
4
Total Citations
55
H-Index
3
About
Park Thaichon is a leading voice at the intersection of artificial intelligence, robotics, and customer experience. His research primarily explores how AI-driven technologies—from market intelligence systems to humanoid service robots—reshape consumer behavior and relationship marketing. Thaichon’s major contributions include clarifying the “Robot–Human Paradox” through a comprehensive meta-analysis (2025), which synthesizes 25 studies to reveal when robots enhance versus detract from customer service. His work on anthropomorphic AI (2021) demonstrates how lifelike avatars and chatbots can foster deeper emotional connections, while his 2022 chapter on AI-based market intelligence (22 citations) provides a foundational framework for leveraging machine learning to extract customer insights. Most recently, Thaichon has pioneered research on socially assistive robots in tourism (2025), exploring how these technologies can promote healthy aging and well-being among older adults. With over 55 citations across his most-cited works, Thaichon’s scholarship is shaping how businesses and researchers understand the delicate balance between automation and human touch in service encounters—a critical question as AI becomes increasingly embedded in everyday life.
Research Focus
Key Achievements
Top Papers
- 1Artificial intelligence (AI)-based market intelligence and customer insights22 citations · 2022
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