Scott Weaven

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About

Professor Scott Weaven is a leading scholar in relationship marketing, with a particular focus on how emerging technologies reshape consumer-brand interactions. His work bridges marketing theory and artificial intelligence, exploring how anthropomorphic AI—such as avatars, humanoid robots, and chatbots—can enhance customer experience in both physical and digital environments. His highly cited 2021 chapter, "Are We Already Living with Skynet? Anthropomorphic Artificial Intelligence to Enhance Customer Experience," has garnered 12 citations and is recognized for its forward-looking analysis of how organizations can strategically deploy human-like AI to build deeper, more authentic customer relationships. Weaven’s research is instrumental in understanding the psychological and relational dynamics at play when consumers interact with AI agents, offering practical insights for marketers navigating the age of intelligent automation. His work has been influential in shaping contemporary discussions on trust, engagement, and the ethical implications of AI in service contexts. Through his rigorous scholarship, Weaven continues to illuminate the evolving landscape of relationship marketing, making him a key voice for students and practitioners seeking to understand the future of customer experience in an increasingly automated world.