Tareq Rasul

Gulf University for Science & Technology

Papers

Total Citations

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About

Dr. Tareq Rasul is a leading scholar at the intersection of service technology, consumer behavior, and digital marketing. His work critically examines how emerging technologies reshape customer experiences, with a particular focus on the nuanced dynamics of human-robot interaction in service settings. Dr. Rasul’s most cited work, the 2025 meta-analysis “The Robot–Human Paradox,” synthesizes 25 studies to reveal a complex landscape: while robotic service can enhance efficiency, it often yields neutral or negative impacts on customer experience, challenging simplistic adoption narratives. This pivotal paper, already garnering 18 citations shortly after publication, underscores his ability to identify and clarify paradoxical findings in fast-evolving fields. Beyond this, his research portfolio spans sustainable consumption, social media marketing, and the transformative role of artificial intelligence in business. Dr. Rasul’s contributions are widely recognized for their practical relevance, informing both academic theory and industry strategy. His work is essential reading for students and researchers seeking to understand the delicate balance between technological advancement and authentic human connection in modern commerce.