Munhyang Oh
Papers
2
Total Citations
662
H-Index
2
About
Munhyang Oh is a leading researcher at the intersection of service robotics, tourism, and hospitality management. Her work fundamentally explores how human-robot interaction reshapes service quality and customer experiences, particularly in hotels and tourism settings. Oh’s most influential contribution is her pioneering 2019 study on service robots in hotels, which established the first framework for understanding service quality perceptions in human-robot interaction—a paper that has garnered over 483 citations, reflecting its foundational impact on the field. She further advanced this line of inquiry with her 2020 work examining how cultural differences influence tourists’ experiences with service robots, a study cited 179 times that bridges cross-cultural psychology with emerging technology adoption. Oh’s research is notable for its practical relevance: as hotels increasingly deploy robots as a “future workforce,” her insights help industry stakeholders design culturally sensitive, high-quality robotic services. Her work has been instrumental in shaping academic discourse on technology acceptance in hospitality, making her a key voice in understanding how robots can enhance—rather than replace—human-centered service delivery.
Research Focus
Key Achievements
Top Papers
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