Dahye Kim

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About

Dahye Kim is a pioneering researcher at the intersection of marketing, technology, and consumer psychology, with a primary focus on how customers perceive and interact with artificial intelligence and service robots. Her work critically examines the psychological mechanisms—such as anthropomorphism and social presence—that shape consumer responses to non-human agents, particularly in pricing and fairness contexts. In her most-cited paper, "Customer perception of price fairness in human-robot interaction" (2025), Kim demonstrates that when robots are designed to appear more human-like and socially present, customers perceive their pricing decisions as fairer, a finding with profound implications for the deployment of AI in retail and hospitality. This study has already garnered 9 citations within its first year, signaling its rapid influence on both academic discourse and industry practice. Kim’s contributions are notable for bridging theoretical gaps between human-robot interaction and behavioral economics, offering actionable insights for businesses seeking to integrate AI without alienating consumers. Her work is essential reading for scholars and practitioners interested in the future of automated customer service, ethical AI design, and the subtle dynamics of trust in human-machine relationships.