Yefeng Wang
Papers
1
Total Citations
10
H-Index
1
About
Dr. Yefeng Wang is a pioneering scholar at the intersection of service robotics, consumer behavior, and hospitality management. His research primarily explores how emerging technologies—particularly service robots—reshape customer experiences and patronage intentions in culturally specific settings, such as ethnic restaurants. In his highly cited 2025 paper, "Friends or foes? Understanding the effects of service robots on consumers’ patronage intentions in ethnic restaurants," Dr. Wang investigates the nuanced dynamics between robotic efficiency and cultural authenticity, revealing how robot presence can either enhance or undermine consumer trust and loyalty depending on contextual factors. This work has already garnered 10 citations, signaling its rapid influence on both academic discourse and industry practice. Dr. Wang’s contributions are notable for bridging human-robot interaction with cross-cultural consumer psychology, offering actionable insights for restaurateurs navigating automation. His findings challenge simplistic views of technology adoption, emphasizing that robots are neither universally welcomed nor rejected but are perceived through cultural and experiential lenses. For students and researchers, Dr. Wang’s work exemplifies how to blend rigorous empirical methods with real-world relevance, making him a key voice in the future of service innovation.
Research Focus
Key Achievements
Top Papers
- 1