Papers
2
Total Citations
25
H-Index
2
About
Da Huo is a rising scholar at the intersection of service innovation, consumer psychology, and technology adoption. Her research primarily investigates how service robots reshape consumer behavior and decision-making in hospitality and retail contexts. In her highly cited 2023 work, "The impact of service robots on consumer response," Huo reveals that consumers’ service expertise and technology expertise critically moderate their reactions to robotic service encounters—a finding with direct implications for service design and training. Building on this, her 2025 study "Friends or foes?" explores the nuanced role of service robots in ethnic restaurants, demonstrating that robot presence can either enhance or undermine patronage intentions depending on cultural authenticity perceptions. With over 25 citations across her core publications, Huo’s work is gaining traction among scholars and practitioners navigating the human-robot interface. Her contributions are notable for bridging service marketing theory with emerging AI applications, offering actionable insights for businesses deploying automation while preserving customer experience. Huo’s research agenda positions her as a key voice in understanding how technology transforms service relationships.
Research Focus
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Top Papers
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