Shaohui Lei
Papers
3
Total Citations
131
H-Index
3
About
Dr. Shaohui Lei is a pioneering researcher at the intersection of service robotics, consumer psychology, and human-robot interaction. Her work primarily explores how anthropomorphic design and social roles of service robots shape customer behavior, with a particular focus on privacy dynamics and ethical consumption. In her highly cited 2022 study (109 citations), Dr. Lei revealed the nonlinear relationship between robot anthropomorphism and usage intention through a privacy calculus lens, demonstrating that overly human-like robots can paradoxically deter customers by heightening privacy concerns. She has also examined family-centric service encounters, showing how parent-child dining experiences in robot restaurants foster customer citizenship behavior (2024). Her latest research (2025) introduces a critical distinction between "servant" and "partner" robot personas, uncovering how different role framings can either mitigate or exacerbate customer misbehavior. Dr. Lei’s work is notable for bridging theoretical frameworks from psychology and marketing with practical implications for service design, earning her recognition as a leading voice in ethical human-robot interaction. Her findings are essential reading for scholars and practitioners seeking to design socially intelligent robots that enhance customer well-being while respecting privacy and social norms.
Research Focus
Key Achievements
Top Papers
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