Zizhao Peng
Papers
1
Total Citations
16
H-Index
1
About
Zizhao Peng is an emerging scholar in consumer behavior and service marketing, with a focused interest in the dynamics of family consumption and technology-enhanced service environments. Their research explores how novel dining experiences—particularly in robot restaurants—influence family-customer happiness and drive customer citizenship behaviors, such as positive word-of-mouth and loyalty. Peng’s most-cited work, a 2024 study on parent–child consumption in robotic dining settings, has already garnered 16 citations, signaling its timely relevance in the intersection of AI, hospitality, and family psychology. By examining the emotional and behavioral outcomes of human-robot interactions in service contexts, Peng contributes to understanding how technology reshapes traditional family consumption patterns. This work not only advances theoretical frameworks in customer engagement but also offers practical insights for businesses integrating automation into family-oriented services. Peng’s research is particularly notable for bridging the gap between emerging tech adoption and the nuanced emotional needs of family units, making it a valuable resource for scholars studying the future of service design and consumer well-being.
Research Focus
Key Achievements
Top Papers
- 1