Public relations
Related papers: 20
About
Public relations (PR) is the strategic practice of managing communication and relationships between an organization and its various audiences, including customers, media, employees, and the general public. In the context of AI and robotics, PR addresses how organizations present and position emerging technologies — such as service robots, automated journalism, and AI-driven systems — to shape public perception and build trust. As robots increasingly appear in hospitality, healthcare, and service sectors, PR strategies help organizations manage consumer concerns around job displacement, ethical implications, and the human-machine dynamic. Automated journalism represents a particularly direct intersection, where algorithmic systems generate news content, raising questions about transparency and credibility that PR professionals must navigate. PR also plays a role during crises — such as the COVID-19 pandemic — where organizations must communicate rapid technological adoption convincingly. In an era defined by digitization and AI integration, effective PR is essential for bridging the gap between technological capability and public acceptance, ensuring that innovations are perceived as trustworthy, beneficial, and aligned with societal values.
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