Yao Han

Papers

Total Citations

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About

Yao Han is a pioneering researcher at the intersection of service robotics, consumer psychology, and human-robot interaction. Their work explores how anthropomorphic design in service robots influences customer behavior, with a particular focus on the psychological and social factors that shape user acceptance. Han’s most-cited paper, “To whom does service robot anthropomorphism appeal? The roles of customer social context, power, and perceived social connectedness” (2025, 14 citations), reveals that the appeal of human-like robots is not universal—it depends on customers’ social context, sense of power, and perceived social connectedness. This insight has practical implications for robot design and deployment in hospitality, retail, and healthcare settings. By demonstrating that anthropomorphism can either enhance or hinder customer engagement depending on individual differences, Han has provided a nuanced framework for tailoring robotic interactions. Their work bridges theory and application, offering actionable guidance for businesses and designers. With a growing citation impact, Yao Han is establishing themselves as a key voice in understanding how social dynamics shape the future of human-robot relationships.