Baker Ayoun

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About

Baker Ayoun is a leading scholar in hospitality management, with a research focus on human resource strategies, technology adoption, and organizational behavior in the hotel sector. His most-cited work, "Understanding employee retention in the age of AI and robotics" (2025, 15 citations), offers a groundbreaking analysis of how employee competencies in smart technologies, artificial intelligence, robotics, and algorithms (STARA) directly influence turnover intentions. By integrating conservation of resources theory with Person-Organization and Person-Job Fit frameworks, Ayoun provides critical insights into the evolving dynamics of workforce retention amid rapid technological change. This study is pivotal for hospitality leaders navigating the challenges of automation and employee engagement. Ayoun’s broader contributions include advancing knowledge on talent management, leadership, and service quality in hospitality, with his research frequently cited by scholars and practitioners alike. His work not only illuminates the intersection of technology and human capital but also offers actionable strategies for reducing turnover in an industry increasingly shaped by AI and robotics. Ayoun’s scholarship continues to shape how hospitality organizations adapt to digital transformation while prioritizing employee well-being.