Anil Bilgihan
Papers
4
Total Citations
180
H-Index
4
About
Dr. Anil Bilgihan is a leading voice at the intersection of hospitality, technology, and sustainability, whose work is shaping how the industry innovates for the future. His research primarily focuses on service innovation, digital transformation in hotel marketing, and the human impact of automation. Dr. Bilgihan’s major contributions include pioneering the concept of holistic, experience-oriented service innovation that co-creates sustainable value with customers and society—a framework that has garnered over 80 citations. He has also been instrumental in defining the new era of hotel marketing, exploring how cutting-edge technologies like virtual reality, AI, robotics, and the Metaverse can be integrated with core marketing principles to drive revenue optimization (76+ citations). His recent work critically examines employee retention in the age of AI, using conservation of resources theory to understand how STARA competencies affect turnover intentions. With a growing portfolio that bridges technology, sustainability, and consumer experiences, Dr. Bilgihan is recognized as a forward-thinking scholar whose insights are essential for hospitality leaders navigating digital disruption and sustainable growth.
Research Focus
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