Weiting Tao
Papers
1
Total Citations
29
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1
About
Dr. Weiting Tao is a leading scholar at the intersection of artificial intelligence, corporate communication, and public relations. Her research fundamentally explores how emerging technologies, particularly AI, reshape stakeholder perceptions of organizational warmth, competence, and social responsibility. In her highly influential work, "Instilling warmth in artificial intelligence? Examining publics’ responses to AI-applied corporate ability and corporate social responsibility practices" (2024, 29 citations), Dr. Tao employs rigorous experimental designs—including pilot tests and two main studies—to demonstrate that publics respond differently to AI integration depending on whether it is applied to corporate ability or CSR initiatives. This research provides critical insights for organizations navigating the delicate balance between technological efficiency and human-centered communication. Beyond this flagship study, Dr. Tao’s broader body of work consistently examines how digital transformation influences trust, authenticity, and ethical communication. Her contributions are particularly valuable for practitioners and scholars seeking evidence-based strategies for integrating AI into stakeholder engagement without sacrificing relational warmth. Dr. Tao’s scholarship continues to shape conversations on responsible innovation in public relations.
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