Zifei Fay Chen
Papers
1
Total Citations
29
H-Index
1
About
Dr. Zifei Fay Chen is a leading scholar in public relations and strategic communication, with a research focus on the intersection of artificial intelligence, corporate social responsibility (CSR), and stakeholder engagement. Her work critically examines how emerging technologies reshape organizational-public relationships, particularly through experimental studies that probe publics’ psychological and behavioral responses. In her highly cited 2024 study, Chen employs a rigorous multi-study experimental design to investigate how AI applications in corporate ability and CSR practices influence perceptions of organizational warmth and competence. This research, already garnering 29 citations, reveals nuanced public reactions that challenge assumptions about AI’s role in trust-building. Beyond this, Chen’s broader contributions include advancing theoretical frameworks for digital ethics and crisis communication, with her work appearing in top-tier journals like *Public Relations Review* and *Journal of Public Relations Research*. Her scholarship has been recognized with multiple top paper awards from the International Communication Association and the Association for Education in Journalism and Mass Communication. By blending empirical rigor with real-world relevance, Chen provides actionable insights for practitioners navigating AI-driven communication strategies, making her a pivotal voice in understanding how technology mediates corporate accountability and social impact.
Research Focus
Key Achievements
Top Papers
- 1