Linwan Wu

University of South Carolina, University of South Carolina Sumter

Papers

Total Citations

115

H-Index

About

Linwan Wu is a communication and advertising scholar whose research sits at the intersection of artificial intelligence, consumer behavior, and corporate communication. Her work has made significant contributions to understanding how AI technologies reshape the relationship between brands and their audiences. In her highly cited 2021 study on AI advertising (86 citations), Wu explored the psychological and perceptual factors that shape consumer appreciation of AI-generated advertising messages, revealing that AI's influence extends beyond direct reactions to shape broader attitudes toward brand communication. Building on this foundation, her 2024 experimental research (29 citations) investigated how the application of AI in corporate ability and corporate social responsibility practices affects public perception, probing whether AI can authentically convey warmth and trustworthiness in organizational contexts. Together, these studies position Wu as a leading voice in the emerging field of AI-mediated communication, addressing questions that are increasingly urgent as brands integrate machine-generated content into their strategies. Her experimental and survey-based methodologies provide both academic rigor and practical insights, making her scholarship valuable to researchers, practitioners, and students navigating the rapidly evolving landscape of AI-driven marketing and public relations.