Taylor Jing Wen

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About

Dr. Taylor Jing Wen is a leading scholar at the intersection of artificial intelligence and consumer behavior, with a primary focus on how audiences perceive and respond to AI-generated advertising. Her most-cited work, “Understanding AI Advertising From the Consumer Perspective” (2021, 86 citations), fundamentally reshaped the field by moving the conversation from technical capability to human reception. In this pivotal study, Dr. Wen demonstrated that consumer appreciation of AI-created ads is not simply a function of output quality, but is shaped by a complex interplay of factors including perceived authenticity, transparency about AI authorship, and the consumer’s own prior attitudes toward technology. By centering the human experience in a rapidly automating industry, her research provides essential guidance for marketers, platform designers, and policymakers navigating the ethical and practical implications of generative advertising. Dr. Wen’s work has become a cornerstone reference for subsequent studies on trust, skepticism, and emotional engagement with machine-produced content, establishing her as a critical voice in understanding the consumer psychology of the AI era.