Thomas Rudolph

Papers

Total Citations

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About

Thomas Rudolph is a leading scholar in retail management and digital transformation, whose work illuminates how digital technologies fundamentally reshape business models and consumer behavior. His most-cited paper, "Digital Disruption in Retailing and Beyond" (2020, 20 citations), provides a seminal framework for understanding the opportunities and challenges that digitalization presents for retailers and their network partners. Rudolph’s research critically examines the shift from analogue to digital operations, procedures, and managerial practices, offering actionable insights for navigating this turbulent landscape. Beyond this flagship contribution, his broader body of work explores omnichannel strategies, customer experience in digital environments, and the strategic implications of technological disruption for traditional retail firms. With a career dedicated to bridging rigorous academic theory and real-world retail practice, Rudolph has become a key voice in explaining how legacy businesses can adapt to survive and thrive amid digital upheaval. His research is essential reading for students and practitioners seeking to grasp the forces driving the future of commerce.