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About

Dr. Samuel Ogbeibu is a leading voice at the intersection of green human resource management, digital transformation, and sustainable development. His research critically examines how organizations can leverage emerging technologies—specifically Smart Technology, Artificial Intelligence, Robotics, and Algorithms (STARA)—to foster environmental sustainability and green innovation. Dr. Ogbeibu’s most influential work, "Leveraging STARA competencies and green creativity to boost green organisational innovative evidence" (2021, 190 citations), provides a praxis for aligning workforce creativity with the UN’s Sustainable Development Goals. He further explores the human side of digitalization in "Green talent management and turnover intention" (2021, 103 citations), revealing how leader STARA competence and digital task interdependence shape employee retention in green contexts. His recent study, "Demystifying the roles of organisational STARA capability" (2023, 103 citations), offers a strategic framework for deploying these technologies to enhance both profitability and environmental performance in emerging economies. With over 396 citations across his top papers, Dr. Ogbeibu’s work is essential for scholars and practitioners seeking to harmonize technological advancement with ecological responsibility.