Jasper Vikas
Papers
1
Total Citations
154
H-Index
1
About
Jasper Vikas is a leading voice at the intersection of artificial intelligence, robotics, and consumer behavior, with a specialized focus on the hospitality and tourism sector. His work critically examines how emerging technologies are reshaping service encounters, guest experiences, and operational dynamics in hotels, restaurants, and travel. Vikas’s most influential contribution, his 2022 systematic literature review on consumers’ adoption of AI and robotics in hospitality and tourism, has garnered 154 citations, establishing a foundational framework for scholars and practitioners alike. By synthesizing fragmented research, he identified key drivers and barriers to technology acceptance, offering a clear agenda for future inquiry. His research not only maps the current landscape but also anticipates critical shifts in human-robot interaction within service contexts. Vikas’s work is essential reading for anyone studying digital transformation in tourism, service automation, or technology adoption, as it bridges theoretical insight with practical implications for an industry on the cusp of profound change.
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