Brijesh Sivathanu

Sri Balaji Vidyapeeth University, Savitribai Phule Pune University

Papers

Total Citations

1,217

H-Index

About

Dr. Brijesh Sivathanu is a leading scholar at the intersection of artificial intelligence, technology adoption, and service sector innovation. His research primarily investigates how consumers and organizations embrace AI-powered technologies, with a particular focus on the hospitality, tourism, and manufacturing industries. Dr. Sivathanu’s most influential work, “Adoption of AI-based chatbots for hospitality and tourism” (2020), has garnered over 880 citations, establishing a foundational framework for understanding customer acceptance of conversational AI in emerging economies. He extended this line of inquiry by examining the organizational adoption of AI-empowered industrial robots in auto component manufacturing, applying the Technology-Organization-Environment (TOE) framework to reveal critical drivers in manufacturing contexts. His comprehensive systematic literature review on consumers’ adoption of AI and robotics in hospitality and tourism (2022, 154 citations) synthesizes a fragmented field and charts a vital future research agenda. Through his rigorous empirical studies and conceptual contributions, Dr. Sivathanu has become a pivotal voice in explaining how AI transforms both customer experiences and industrial operations, making his work essential reading for researchers and practitioners navigating the AI-driven future of service and manufacturing sectors.