Pooja Goel

Papers

Total Citations

154

H-Index

About

Dr. Pooja Goel is a leading scholar at the intersection of technology adoption and consumer behavior, with a primary focus on artificial intelligence and robotics (AIR) within the hospitality and tourism sector. Her most impactful contribution, the 2022 systematic literature review "Consumers’ adoption of artificial intelligence and robotics in hospitality and tourism sector," has garnered over 150 citations, establishing a foundational framework for understanding how travelers and guests interact with emerging technologies like service robots and AI-driven platforms. By synthesizing fragmented research, Dr. Goel identified critical gaps and proposed a forward-looking research agenda that has guided subsequent empirical studies. Her work is instrumental in helping industry stakeholders and academics navigate the complexities of consumer trust, acceptance, and resistance to automation in service settings. Beyond this seminal review, her research portfolio consistently explores the psychological and contextual drivers of technology adoption, making her a pivotal voice in digital transformation research. Dr. Goel’s contributions are essential reading for anyone studying the future of hospitality, tourism, or human-technology interaction.