Max Robotics — Global Service Robot Directory + US Certification

About

Sunny Sun is a leading scholar in hospitality and tourism technology, with a particular focus on service robotics, artificial intelligence, and human–robot interaction. Her research examines how robotic technologies reshape consumer behavior and operational practices within the hospitality and tourism industries. Sun's most influential work, "Impact of Robot Hotel Service on Consumers' Purchase Intention" (2020), has garnered 121 citations and pioneered empirical investigation into how robot-delivered services influence guests' booking decisions—a question that had received remarkably little scholarly attention prior to her contribution. Building on this foundation, she has systematically mapped the evolving landscape of robotic applications through multiple reviews, including a scoping review of robotics in hospitality and tourism (2024, 26 citations) and a comprehensive review published in 2022 (24 citations), both of which have become key reference points for researchers entering the field. Her more recent work exploring cognitive-analytical and emotional-social task achievement in service robots (2024, 29 citations) reflects her growing interest in the nuanced ways robots fulfill both functional and affective consumer needs. Collectively, Sun's publications have established her as an authoritative voice shaping how academics and industry professionals understand the transformative role of robotics in modern hospitality.