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About

Dr. Rajasshrie Pillai is a leading voice at the intersection of artificial intelligence, robotics, and consumer behavior, with a particular focus on the hospitality, tourism, and manufacturing sectors. Her seminal work, "Adoption of AI-based chatbots for hospitality and tourism," has garnered an impressive 884 citations, establishing a foundational framework for understanding how customers engage with AI-powered service agents. Dr. Pillai’s research extends into industrial settings, where she examines the adoption of AI-empowered robots in auto component manufacturing, contributing 179 citations to the discourse on technology integration. Her comprehensive literature review on consumers’ adoption of AI and robotics in hospitality and tourism, with 154 citations, provides a critical roadmap for future research. Most recently, Dr. Pillai has explored human-robot coordination in Industry 4.0, signaling her ongoing commitment to advancing collaborative human-machine systems. Her work is distinguished by its practical relevance, blending theoretical models like TAM and TOE with real-world applications in emerging economies. Dr. Pillai’s contributions are essential reading for researchers and practitioners seeking to understand the drivers and barriers of AI adoption across service and manufacturing landscapes.