Ashraf Gharieb
Papers
1
Total Citations
11
H-Index
1
About
Dr. Ashraf Gharieb is a leading voice in the intersection of artificial intelligence and hospitality management, with a particular focus on the Egyptian tourism sector. His research critically examines the adoption and impact of Robots, Artificial Intelligence, and Service Automation (RAISA) technologies within hotel environments. In his highly cited 2022 work, Gharieb provides a crucial current situation assessment of RAISA in the Egyptian hotel sector, identifying both the technological potential and the existing gaps in implementation. This study, which has garnered 11 citations, serves as a foundational benchmark for understanding how AI is reshaping service delivery in a key emerging market. By highlighting the specific challenges and opportunities within the Egyptian marketplace, Gharieb’s work offers actionable insights for industry stakeholders and policymakers. His contributions are vital for bridging the gap between global technological trends and local industry practices, making him a key researcher for anyone studying the digital transformation of tourism in the Middle East and North Africa.
Research Focus
Key Achievements
Top Papers
- 1