Omar Qura

Papers

Total Citations

H-Index

About

Omar Qura is a leading researcher in the intersection of artificial intelligence, service automation, and the hospitality industry, with a particular focus on the Egyptian and Middle Eastern markets. His work critically examines the adoption and impact of Robots, Artificial Intelligence, and Service Automation (RAISA) technologies within the hotel sector. His most-cited paper, a 2022 assessment of RAISA technologies in the Egyptian hotel sector, stands as a foundational study in a region where such research was previously scarce. With 11 citations, this work has become a key reference for scholars and practitioners seeking to understand the unique challenges and opportunities of implementing AI in emerging tourism markets. Qura’s contributions are notable for bridging the gap between global technological trends and local market realities, providing actionable insights for hoteliers and policymakers. By highlighting the specific barriers and readiness levels in Egypt, his research offers a crucial roadmap for integrating automation into hospitality, making him a vital voice in the global conversation on service innovation.