Hesham Saad

Papers

Total Citations

H-Index

About

Hesham Saad is a pioneering researcher at the forefront of service automation in the hospitality industry, with a sharp focus on how robots, artificial intelligence, and service automation (RAISA) technologies are reshaping tourism and hotel sectors. His most cited work, "Robots, artificial intelligence, and service automation (RAISA) technologies in the Egyptian hotel sector: A current situation assessment" (2022, 11 citations), provides a critical baseline assessment of AI adoption in an under-researched marketplace, revealing both the potential and the gaps in Egypt’s hospitality tech landscape. Saad’s research uniquely explores the dual-edged nature of these innovations—as captured in his study "The Dark Side and the Light Side of Technostress Related to Hotel Innovations" (2021, 3 citations)—where he examines the tension between technological efficiency and the erosion of human touch. By highlighting how smart technologies and AI-driven tools can simultaneously transform service delivery and generate technostress among staff, Saad offers a balanced, human-centric perspective on industry disruption. His work is essential reading for students and practitioners navigating the complex integration of automation in hospitality, emphasizing that true innovation must preserve the warmth of human interaction even as it embraces the future.