Ashraf Abdelmaboud

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About

Ashraf Abdelmaboud is a leading researcher at the intersection of information systems, technostress, and the digital transformation of the hospitality industry. His work critically examines the dual-edged nature of smart technology, exploring how innovations like artificial intelligence and robotics are reshaping the hotel sector. In his highly cited 2021 study, “The Dark and the Light Side of Technostress Related to Hotel Innovations,” Abdelmaboud provides a nuanced analysis of how these technologies can either enhance operational efficiency and guest experiences or threaten the essential human touch that defines hospitality. This seminal paper, garnering significant attention with 3 citations, has become a foundational reference for scholars investigating the psychological and organizational impacts of automation. By framing technostress as both a challenge and an opportunity, Abdelmaboud’s contributions offer vital insights for industry leaders and policymakers navigating the balance between technological progress and workforce well-being. His work continues to influence debates on sustainable digital adoption in service-oriented sectors.