Zakaria Elkhwesky

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About

Zakaria Elkhwesky is a rising scholar at the intersection of hospitality, tourism, and cutting-edge technology. His research focuses on how artificial intelligence and service robots can transform guest experiences, with a particular emphasis on accessibility and sustainability. In his highly cited 2024 study, Elkhwesky investigated how service robots in hotels can meet the needs of physically disabled tourists, finding that robotic assistance significantly enhances hotel attachment and overall experience. This work, garnering 12 citations, addresses a critical gap in inclusive tourism. More recently, he has explored the sustained intention to use generative AI chatbots in hospitality and tourism, examining the psychological and technological antecedents that drive user adoption. His 2025 paper on this topic provides early insights into how human-like reasoning in AI can reshape service delivery. Elkhwesky’s contributions are notable for bridging theoretical frameworks with practical applications, offering actionable guidance for hoteliers and tourism operators seeking to leverage AI for competitive advantage. As the field rapidly evolves, his work positions him as a key voice in the responsible integration of intelligent systems in hospitality.