Carmen M. SABIOTE-ORTIZA
Papers
1
Total Citations
2
H-Index
1
About
Carmen M. Sabiote-Ortiza is a leading scholar at the intersection of technology adoption, consumer behavior, and the service industries, with a particular focus on hospitality and tourism. Her research critically examines the psychological and behavioral drivers behind the acceptance and sustained use of emerging technologies. Her most cited work, "Antecedents Influencing the Sustained Intention to Utilize Generative Artificial Intelligence Chatbots within the Domains of Hospitality and Tourism" (2025), is a foundational study that dissects the factors—such as trust, perceived usefulness, and anthropomorphism—that compel users to continue engaging with GenAI chatbots. By moving beyond initial adoption to explore long-term usage, Sabiote-Ortiza provides essential insights for both academics and industry practitioners seeking to design more effective and human-like AI interactions. Her contributions are vital for understanding how to seamlessly integrate advanced AI into customer-facing roles, ensuring that technology enhances rather than hinders the service experience. With her work already garnering attention, she is establishing herself as a key voice in the responsible and effective deployment of generative AI in high-touch sectors.
Research Focus
Key Achievements
Top Papers
- 1