Sawsan Haider Abdullah Khreis

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About

Sawsan Haider Abdullah Khreis is a rising scholar at the intersection of artificial intelligence, hospitality, and tourism management. Her research focuses on the adoption and sustained use of generative AI technologies, particularly chatbots, within service-oriented industries. Her most-cited work, "Antecedents Influencing the Sustained Intention to Utilize Generative Artificial Intelligence Chatbots Within the Domains of Hospitality and Tourism" (2025), examines the psychological and technological drivers that encourage long-term user engagement with AI systems in real-world service settings. This study contributes to the growing body of literature on human-AI interaction by identifying key factors—such as perceived usefulness, trust, and anthropomorphism—that shape users' continued intention to rely on generative AI tools. Though early in her career, Khreis’s work addresses a critical gap in understanding how AI can be effectively integrated into customer-facing roles without compromising service quality. Her research holds practical implications for hoteliers, travel agencies, and tourism boards seeking to deploy chatbots that enhance guest experiences while maintaining operational efficiency. As generative AI reshapes the hospitality landscape, Khreis’s findings offer timely guidance for sustainable technology adoption.