Mahmoud Al-Azab
Papers
1
Total Citations
2
H-Index
1
About
Dr. Mahmoud Al-Azab is a pioneering researcher at the intersection of artificial intelligence, hospitality, and tourism management. His work centers on understanding how emerging technologies, particularly generative artificial intelligence (GenAI) and chatbot systems, are reshaping consumer behavior and industry practices within the service sector. Dr. Al-Azab’s most cited paper, “Antecedents Influencing the Sustained Intention to Utilize Generative Artificial Intelligence Chatbots within the Domains of Hospitality and Tourism” (2025), provides a foundational framework for examining the psychological and technological drivers behind users’ long-term engagement with AI-powered conversational agents. This study, already garnering early citations, explores how imbuing robots with human-like reasoning influences sustained adoption in real-world hospitality settings. His research offers critical insights for both academics and practitioners navigating the rapid integration of GenAI into customer-facing roles. By bridging technology acceptance models with sector-specific applications, Dr. Al-Azab is helping to define the future of AI-enhanced service delivery, making his work essential reading for scholars interested in the evolving dynamics between intelligent systems and human experience in tourism and hospitality.
Research Focus
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Top Papers
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