Yung‐Chuan Huang
Papers
1
Total Citations
20
H-Index
1
About
Yung-Chuan Huang is a rising scholar at the intersection of hospitality management, consumer psychology, and service technology. His primary research areas include robot anthropomorphism, luxury service experiences, and the psychological mechanisms driving guest satisfaction in high-end hospitality settings. Huang’s most cited work, “Robot anthropomorphism at luxury hotels: a dual-congruity mechanism with luxury and task under anxiety” (2024, 20 citations), makes a significant contribution by integrating expectation-confirmation theory with dual-congruity theory to explain how robot design influences guest perceptions in luxury contexts. This study is notable for addressing a critical gap: while service robots are widely studied, few empirical investigations have focused on the unique demands of luxury environments. Huang’s research reveals how anxiety and the congruity between robot anthropomorphism and luxury brand values shape consumer responses, offering actionable insights for hoteliers and robot designers. His work has quickly gained attention for its theoretical rigor and practical relevance, positioning him as an emerging voice in the evolving dialogue on automation in premium service settings.
Research Focus
Key Achievements
Top Papers
- 1