Papers
1
Total Citations
20
H-Index
1
About
Da-Chian Hu is a rising scholar in hospitality and service technology, whose work bridges consumer psychology and robotics in luxury contexts. Her primary research areas include robot anthropomorphism, luxury service dynamics, and the psychological mechanisms driving guest-technology interactions. Hu’s most notable contribution is her 2024 study, "Robot anthropomorphism at luxury hotels: a dual-congruity mechanism with luxury and task under anxiety," which has already garnered 20 citations—a strong start for a recent publication. In this work, she innovatively integrates expectation-confirmation theory with dual-congruity theory to explore how robot human-like features affect guest satisfaction in high-end hotels, especially under anxiety-inducing conditions. This research offers critical insights for luxury brands navigating automation while preserving exclusivity and comfort. Hu’s work is distinguished by its theoretical rigor and practical relevance, addressing a gap in empirical studies on service robots in premium settings. As a researcher, she is shaping conversations on how luxury hospitality can adopt technology without compromising its core values, making her a key voice for students and professionals interested in the future of service innovation.
Research Focus
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Top Papers
- 1