Tai‐Yi Yu
Papers
1
Total Citations
20
H-Index
1
About
Tai-Yi Yu is an emerging scholar whose research lies at the intersection of service robotics, luxury hospitality, and consumer psychology. Their most-cited work, a 2024 study on robot anthropomorphism in luxury hotels, has already garnered 20 citations, signaling growing influence in this niche field. Yu’s key contribution is the development of a dual-congruity mechanism that integrates expectation-confirmation theory with dual-congruity theory to explain how robot anthropomorphism affects guest experiences under conditions of anxiety. This framework is particularly novel because it addresses the tension between luxury expectations and task performance—a gap largely overlooked in prior service robot research. By focusing on the luxury hotel setting, Yu challenges the assumption that high-end service environments are incompatible with automation, instead showing that carefully calibrated anthropomorphism can enhance perceived luxury. Their work has practical implications for hoteliers seeking to deploy robots without diluting brand prestige, and theoretical implications for scholars studying human-robot interaction in high-stakes, high-expectation contexts. As one of the first to empirically examine robot design in luxury services, Yu is positioned as a key voice in the evolving conversation about technology and prestige hospitality.
Research Focus
Key Achievements
Top Papers
- 1