Papers
7
Total Citations
198
H-Index
7
About
Xinhua Guan is an emerging scholar whose research sits at the dynamic intersection of hospitality management, service robotics, and human-robot interaction. With a focused research agenda centered on how robotic technologies reshape both customer experiences and employee behavior in service environments, Guan has rapidly established a distinctive voice in the field. Guan's most influential work explores the servicescape of robot restaurants and the competence of robotic service delivery, examining how hedonic and utilitarian values mediate customer behavioral intentions — a paper that has garnered over 100 citations since 2021. This foundational contribution helped frame subsequent investigations into robot chef restaurants, negative electronic word-of-mouth, and customer perceived value, collectively advancing our understanding of consumer psychology in automated hospitality settings. Equally notable is Guan's parallel focus on the workforce dimension of robotization. Their studies examine how robotic utilization influences employee knowledge management, learning behaviors, and workplace depersonalization, drawing on transformative learning theory to illuminate how staff adapt alongside intelligent systems. This dual consumer-employee lens distinguishes Guan's scholarly portfolio. With over 195 cumulative citations across recent publications, Xinhua Guan represents a compelling new voice helping both academics and practitioners navigate the human side of hospitality's robotic frontier.
Research Focus
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Top Papers
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