Jinhong Gong
Papers
3
Total Citations
141
H-Index
3
About
Jinhong Gong is a prominent researcher specializing in service robotics, hospitality technology, and customer behavior, with a particular focus on how artificial intelligence and robotic innovations are transforming the restaurant and service industries. His most cited work, "Exploring key factors influencing customer behavioral intention in robot restaurants" (2021, 105 citations), established him as a leading voice in understanding how robotic servicescapes and service competence shape customer decisions, illuminating the critical mediating roles of hedonic and utilitarian value in these interactions. Building on this foundation, Gong has expanded his scholarly lens to examine the human dimensions of technological adoption, investigating how robotic utilization reshapes employee knowledge management behaviors — a timely contribution as workforce dynamics evolve alongside automation. His mixed-methods research on robot chef restaurants further demonstrates his methodological versatility, bridging qualitative and quantitative approaches to capture the nuanced attributes that drive customer perceived value. With over 140 cumulative citations and a research trajectory that addresses both consumer and employee perspectives, Gong's work offers valuable, practical insights for hospitality practitioners and academics alike navigating the rapidly advancing frontier of service automation.
Research Focus
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