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About

Sukanta Kumar Baral is an emerging researcher whose work sits at the dynamic intersection of technology, business, and society, with a particular focus on artificial intelligence, digital transformation, and emerging technologies across diverse industries. His research explores how cutting-edge innovations are reshaping sectors including retail, tourism, healthcare, and cybersecurity, making him a versatile voice in the study of technology's societal impact. Baral's most recognized contribution examines augmented and virtual reality's transformative role in modern retailing and e-commerce, garnering 8 citations and reflecting growing scholarly interest in immersive retail experiences. His investigations into artificial intelligence's influence on India's tourism industry within the Society 5.0 framework demonstrate a forward-thinking approach to understanding human-technology coexistence. Additionally, his work on AI-driven cybersecurity solutions addresses one of today's most pressing digital challenges, while his recent exploration of AI's metamorphic role in healthcare underscores the breadth of his scholarly curiosity. Though still building his citation profile, Baral's research across four distinct application domains signals a researcher committed to understanding how the fourth industrial revolution is fundamentally restructuring human experience, making his work particularly valuable for students studying digital transformation and technology management.