Impact of Artificial Intelligence on the Tourism Industry

Abstract

In technology-driven times, artificial intelligence technology is one of the most innovative inventions that have revolutionized various industries across the globe. Marketers provide the virtual journey to the customers into the hotels and tourism spots by partnering themselves with the hotels, and tourism destinations. The purpose of this study is to highlight the role of artificial intelligence (AI) in the tourism industry in India. The various technologies are being integrated to improve the service and customer experience in tourism. The expected changes and challenges in tourism in the future are focused in this chapter. The findings of the study reveal that AI offers travel services that are automated, customized, and insightful. Tourism marketers' also see a positive and improved change that will enhance the tourists' overall experience due to the application of AI. The chapter discusses the application and role of AI and Robotics with the help of relevant industry examples and theory. The study is exploratory in nature and relies upon survey of relevant literature.