Vijay Joshi
Papers
1
Total Citations
8
H-Index
1
About
Vijay Joshi is a forward-thinking researcher at the intersection of retail, e-commerce, and emerging digital technologies. His work centers on how augmented reality (AR) and virtual reality (VR) are reshaping consumer experiences and business models in the modern economy. Joshi’s most-cited paper, “Retailing and e-commerce riding on technology: augmented reality and virtual reality” (2023, 8 citations), explores how these immersive tools are driving the next wave of industrial transformation, enabling tech-savvy consumers and enterprises to interact in more dynamic, personalized ways. By linking technological progression with tangible shifts in retail strategy, Joshi provides a critical framework for understanding how AR/VR bridge the gap between physical and digital commerce. His research highlights the long-term societal and business impacts of these innovations, offering valuable insights for students and practitioners navigating the rapidly evolving landscape of digital retail. Joshi’s work is a compelling call to recognize that the future of shopping is not just online—it is immersive, interactive, and increasingly intelligent.
Research Focus
Key Achievements
Top Papers
- 1