P. Ajitha

Sathyabama Institute of Science and Technology

Papers

Total Citations

H-Index

About

P. Ajitha is a researcher whose work spans the critical intersection of data analytics and agricultural technology. Her most impactful research addresses pressing real-world problems, from customer retention in telecommunications to the future of farming. Her highly cited 2019 paper, "Prediction of Customer Plan using Churn Analysis for Telecom Industry" (18 citations), tackles the challenge of customer churn in India's hyper-competitive telecom market, using predictive modeling to understand why users switch providers. This work provides actionable insights for an industry defined by fierce competition and mobile number portability. More recently, Ajitha has turned her focus to precision agriculture. Her 2023 paper, "Revolutionizing Agriculture: Developing Autonomous Robots for Precise Farming" (12 citations), explores the design of autonomous robots to replace labor-intensive, costly traditional farming methods. This forward-looking work positions her at the forefront of AgTech, aiming to increase efficiency and reduce operational burdens for farmers. With a growing portfolio that bridges data science and robotics, P. Ajitha is establishing herself as a versatile researcher dedicated to solving complex, industry-relevant challenges.