Gomathi R.M.

Sathyabama Institute of Science and Technology

Papers

Total Citations

H-Index

About

Gomathi R.M. is a prominent researcher in data analytics and machine learning, with a focused expertise in predictive modeling for customer behavior. Her most influential work, "Prediction of Customer Plan using Churn Analysis for Telecom Industry," published in 2019, has garnered 18 citations and addresses a critical challenge in emerging markets like India, where over ten telecom operators compete fiercely. By leveraging number portability data, she developed robust models to forecast customer churn, enabling telecom companies to proactively retain subscribers. This contribution not only advances predictive analytics but also offers practical solutions for reducing customer attrition in highly competitive industries. Gomathi’s research is widely recognized for its real-world impact, providing actionable insights that bridge the gap between theoretical machine learning and industry application. Her work continues to inspire students and researchers exploring churn analysis, customer segmentation, and data-driven decision-making in telecommunications.