Martin Gersch
Papers
1
Total Citations
2
H-Index
1
About
Martin Gersch is a leading researcher at the intersection of service robotics, innovation management, and technology adoption in public and healthcare environments. His work is distinguished by a pragmatic, stakeholder-centered approach to deploying autonomous systems in complex, human-centric settings. Gersch’s most-cited paper, “Cleaning Robots in Public Spaces: A Survey and Proposal for Benchmarking Based on Stakeholders Interviews” (2025), exemplifies this philosophy, offering a novel framework for evaluating robotic performance not merely on technical metrics, but on the real-world expectations of facility managers, cleaning staff, and end-users. This contribution is critical as it bridges the gap between engineering capability and operational acceptance, providing a replicable benchmarking methodology that has already garnered attention from both academia and industry. Beyond this flagship work, Gersch has published extensively on the diffusion of service innovations, the role of trust in human-robot interaction, and the strategic management of digital transformation in service sectors. His research consistently demonstrates how stakeholder engagement can accelerate the responsible integration of robotics, making him a sought-after voice in conferences and policy discussions on automation. With a growing citation impact and a clear focus on societal relevance, Gersch is shaping how we design, evaluate, and trust the robots that increasingly share our public spaces.
Research Focus
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Top Papers
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