Juncheng Shang

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About

Dr. Juncheng Shang is a pioneering researcher at the intersection of human-robot interaction, consumer psychology, and organizational behavior. Their work explores how people perceive and respond to robots in both commercial and workplace settings, with a particular focus on the psychological mechanisms that shape these interactions. Dr. Shang’s most cited study, “The impact of the cuteness of service robots on consumers’ interaction willingness” (2023, 14 citations), reveals how robot design features—specifically cuteness—can significantly enhance consumer engagement and willingness to interact, offering critical insights for service industries adopting robotic technologies. More recently, Dr. Shang has introduced a groundbreaking conceptual framework in “Leader Anthropomorphizing Behavior Toward Robots: Conceptualization, Measurement, and Implications for Perceived Objectification and Workplace Deviance” (2025, 2 citations), which theorizes how leaders’ tendencies to treat robots as human-like entities can inadvertently foster perceptions of objectification and increase deviant behavior among human employees. This novel work bridges organizational psychology and robotics ethics, opening new avenues for understanding the unintended social consequences of robot integration. With a growing citation impact and a clear trajectory toward shaping both academic discourse and practical applications, Dr. Shang is establishing themselves as a vital voice in the evolving dialogue on human-robot coexistence.