Leilei Guo
Papers
1
Total Citations
14
H-Index
1
About
Leilei Guo is a rising scholar at the intersection of human-robot interaction and consumer behavior, whose work explores how the design and social presence of service robots shape user engagement. Her most-cited paper, “The impact of the cuteness of service robots on consumers’ interaction willingness” (2023, 14 citations), offers a pioneering empirical investigation into how aesthetic features—specifically cuteness—can lower psychological barriers and increase consumers’ willingness to interact with robotic service agents. This research bridges robotics engineering with marketing psychology, providing actionable insights for designers and businesses deploying robots in hospitality, retail, and healthcare settings. Guo’s contributions are notable for their focus on the affective and social dimensions of technology acceptance, moving beyond functional utility to consider emotional resonance as a key driver of adoption. As the field of service robotics rapidly expands, her work helps explain why some robots succeed in engaging users while others fail, making her a valuable voice in the ongoing conversation about human-centered automation. With a growing citation base and a clear trajectory toward applied behavioral science, Guo is establishing herself as a key researcher in the emerging domain of robotic aesthetics and consumer psychology.
Research Focus
Key Achievements
Top Papers
- 1