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Dr. Jingyu Liu is a pioneering researcher in the field of human-robot interaction within hospitality and tourism, with a particular focus on how service robots reshape customer experiences. Her work explores the psychological dynamics of robot-assisted service encounters, revealing that robots can reduce social discomfort and allow customers to feel more authentic—as expressed in her highly cited 2023 paper "I can be myself: robots reduce social discomfort in hospitality service encounters" (34 citations). Dr. Liu further investigates how contagion cues influence customers’ willingness to adopt service robots (2022, 34 citations) and examines the nuanced effects of robot dehumanization on consumption emotion (2024, 23 citations). Her research also delves into customers’ autonomous behaviors when encountering robots in tourism settings (2024, 20 citations). Collectively, her studies have garnered over 110 citations, establishing her as a leading voice in understanding the emotional and behavioral implications of automation in service contexts. Dr. Liu’s work is essential reading for scholars and practitioners interested in the intersection of technology, psychology, and hospitality.