Deguang Liu

Zhongnan University of Economics and Law

Papers

Total Citations

H-Index

About

Deguang Liu is a pioneering researcher at the intersection of service robotics, consumer psychology, and hospitality management. His work explores how human-robot interactions reshape emotional and behavioral dynamics in tourism and service settings. In his highly cited 2024 study, "The dehumanization of service robots influences hospitality consumption emotion" (23 citations), Liu reveals that perceiving robots as less human can paradoxically alter customers' emotional responses, challenging conventional assumptions about anthropomorphism in service design. His subsequent paper, "Encountering robots: Customers’ autonomous behaviors in tourism services" (20 citations), further investigates how robotic encounters empower or inhibit consumer autonomy, offering critical insights for the growing automation of hospitality. Though early in his career, Liu's rapid citation impact signals a rising influence in human-robot interaction research. His work bridges theoretical gaps in dehumanization theory and practical implications for tourism and service industries, making him a key voice in understanding how robots transform customer experiences. Liu’s findings are essential reading for scholars and practitioners navigating the ethical and emotional dimensions of an increasingly automated service landscape.